For this Digital Artefact, I have chosen to do research into targeted advertisements and how we often come across ads about things that we speak about. From my own experiences, I can certainly say that surveillance advertising and targeted ads are very real, and concerning for our privacy. First it was just a matter of prime-time audiences, then tracking web-browsing habits. Now companies like Alphonso, are using access to our devices’ microphones in order to collect data of what we do and what we talk about in our everyday lives. I found it very interesting how Alphonso is a software that is installed in games that children play, and this software accesses the microphone to provide targeted advertisements. This digital artefact is an animation about what this kind of advertising may bring in the future.
RUMEYSA CEYLAN FUTURE CULTURES 
Reblogged this on Future Cultures.
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